Counter Culture connects origin, producer relationships, roasting, brewing, and sensory training to make coffee quality easier to understand and improve.
The Carbon Footprint of Coffee Production
More and more people want coffee. By 2050, this demand might triple. We need to know how coffee affects our planet. It’s vital to reduce the carbon footprint of coffee production. The ‘carbon footprint’ tells us how much greenhouse gas a product creates. For coffee, it covers farming, making, moving, and throwing away the product. […]
How to Reuse Coffee Grounds: Garden, Cleaning and Beauty
Coffee grounds boost compost, feed plants, scrub pans, and freshen spaces. Learn which uses actually work and how to prepare grounds for each job.
The Rise of Specialty Coffee: A Modern Movement
The specialty coffee movement is captivating the world. No longer are we fine with just any coffee. Now, people search for a gourmet coffee experience. It’s all about top-quality beans, careful roasting, and precise brewing, says the Specialty Coffee Association (SCA). Coffee lovers are leading this trend, seeking out unique flavors and better quality. To […]
First Wave Second Wave Third Wave Coffee: Exploring Culture
It is easy to forget in a market where specialty coffee and cutting-edge brewing equipment rule. In the 19th century, Folgers and Maxwell House began a major change. They launched in 1850 and 1892, starting the First Wave by making coffee an everyday item. By the late 20th century, Starbucks had expanded fast under Howard […]





