The sounds of espresso machines and the scent of fresh coffee make for more than just an ordinary day. They symbolise the Second Wave of Coffee, a key time in coffee’s history. This period transformed coffee into a sign of elegance and social bonding. Brands like Starbucks and Peet’s make artisanal coffee and roasting common […]
First Wave Second Wave Third Wave Coffee: Exploring Culture
It is easy to forget in a market where specialty coffee and cutting-edge brewing equipment rule. In the 19th century, Folgers and Maxwell House began a major change. They launched in 1850 and 1892, starting the First Wave by making coffee an everyday item. By the late 20th century, Starbucks had expanded fast under Howard […]